# Webito > Build your store, sell B2C & B2B worldwide, and automate EU tax — all built in from day one. Webito is a commerce platform operated by Webito s.r.o. (EU company, Czech Republic). It runs B2C and B2B storefronts on one backend, with European VAT determination, OSS threshold tracking, EN 16931 / Peppol e-invoicing, multi-currency payments and an MCP tool layer for AI agents built in rather than added through plugins. Primary markets: the United Kingdom and Greece, expanding across the EU/EEA. The site is published in 7 languages (en, fa, ar, fr, el, es, zh); English is canonical for machine consumers. ## Core pages - [Home](https://webito.io/en): Create your online store with Webito s.r.o.Sell retail and wholesale from one dashboard. Built-in EU VAT, B2B pricing, multi-currency and e-invoicing: no plugins needed. - [Features](https://webito.io/en/features): Products and inventory, orders and payments, store design, blog and pages, shipping, B2B wholesale, EU tax compliance and AI-powered store management: all in one platform. - [Pricing](https://webito.io/en/pricing): Simple monthly plans in euros. Start free with a real store, pay more only when you need wholesale accounts, e-invoicing or extra storefronts. We never take a cut of your revenue. - [AI-native commerce (MCP)](https://webito.io/en/ai-native): Webito exposes store management as MCP tools so AI agents can update products, draft quotes, check VAT numbers and generate invoices: the same actions your team does in the dashboard. - [Plugins](https://webito.io/en/plugins): Extend your Webito store with payment gateways, shipping carriers, messaging channels and analytics. Installed in a few clicks, configured per store. - [Help centre](https://webito.io/en/help): Step-by-step guides for launching a store, configuring EU VAT and OSS, connecting payments, issuing e-invoices and running wholesale accounts. - [Customer showcase](https://webito.io/en/showcase): Browse live storefronts and B2B wholesale portals running on Webito, from retail shops to cross-border European brands. - [About](https://webito.io/en/about): Webito is built by Webito s.r.o., an EU-registered company in Prague. We believe commerce infrastructure should be affordable, transparent and EU-native. - [Contact](https://webito.io/en/contact): Reach the Webito team by email, open a support ticket from your dashboard, or find our registered company details and address. - [Careers](https://webito.io/en/careers) ## Capabilities in depth - [Your store, live and selling in minutes](https://webito.io/en/solutions/online-store): Webito provides a fully integrated online retail foundation out of the box. Rather than assembling disparate modules, you receive a mature product catalog capable of granular variant tracking, a server-side rendered storefront optimized for immediate indexability, and a native checkout flow that automatically calculates complex European destination VAT. Everything from payment routing to shipping zone configurations functions synergistically without requiring initial development overhead. - [Every order, every payment method, one pipeline](https://webito.io/en/solutions/order-management): The order management architecture is designed to consolidate every post-purchase operation into one dashboard. Administrators can seamlessly draft manual orders on behalf of corporate clients, process partial or full refunds against the original gateway, and trigger automated systemic workflows based on precise order state transitions. By unifying retail and wholesale order flows, the platform eliminates the need to cross-reference multiple tools to understand a single customer's purchase history. - [A store that looks like your brand, not a template](https://webito.io/en/solutions/store-design): Webito fundamentally separates design aesthetics from content structure to prevent the common fragmentation seen in older platforms. Merchants manipulate foundational design tokens—such as primary color palettes, typography hierarchies, and component spacing—through a structured visual interface. These parameters strictly govern the rendering of the standard storefront. For specialized homepage layouts, a dedicated page composer permits the assembly of predefined functional blocks while remaining strictly bound to your established token constraints. - [Accept every payment method your customers expect](https://webito.io/en/solutions/payments-checkout): The checkout infrastructure is engineered to prevent the discrepancy often caused by bolting on external payment processors. Official gateway plugins—including robust integrations for Stripe, Mollie, and regional providers like Zarinpal—plug directly into the core state machine. This architecture guarantees that whether a customer pays via Apple Pay, an iDEAL transfer, or requests a Net-30 manual invoice, the platform accurately calculates destination VAT, applies relevant B2B exemptions, and transitions the order state reliably. - [Built to rank | SEO built into every page](https://webito.io/en/solutions/seo-marketing): Webito's architectural approach to search engine optimization is foundational rather than additive. The storefront utilizes modern server-side rendering (SSR), guaranteeing that automated crawlers receive a fully populated HTML document immediately upon request. The platform automatically synthesizes accurate canonical URLs to eliminate duplicate content penalties, embeds comprehensive Schema.org definitions for products and breadcrumbs, and exposes granular control over OpenGraph tags, ensuring your catalog is indexed with absolute precision. - [EU VAT compliance, decided inside the order](https://webito.io/en/solutions/eu-vat-compliance): Webito determines VAT per order line from three inputs: the destination country, the product's tax category, and whether the buyer is a consumer or a VAT-registered business. Consumer sales inside the EU use the destination member state's rate once you exceed the €10,000 EU-wide distance-selling threshold; sales to businesses in other member states whose VAT number validates against the EU VIES registry are treated as intra-community supplies under reverse charge, with zero VAT charged and the appropriate note on the invoice. - [Know exactly where you stand against the €10,000 threshold](https://webito.io/en/solutions/oss-one-stop-shop): The EU applies a single €10,000 annual threshold to your combined cross-border B2C sales of goods and digital services across all member states. Below it, you may keep charging your home country's VAT rate; above it, place of supply moves to each customer's member state and you charge that country's rate, declaring it through the One Stop Shop in a single return rather than registering in each country. Webito keeps that total for the current year, broken down per destination country, and applies destination rates once you cross over: so what you charge and what you declare agree. - [Structured e-invoices, not PDFs with an invoice number](https://webito.io/en/solutions/e-invoicing-peppol): Webito generates invoices and credit notes as structured electronic documents following EN 16931, the European standard for the semantic data model of an electronic invoice, expressed as Peppol BIS Billing 3.0. That is the format the EU's VAT in the Digital Age (ViDA) package, adopted in March 2025, makes the default for intra-EU B2B invoicing from 1 July 2030, and it is the basis of the national mandates already in force in several member states. Buyer electronic addresses are stored on company records, so each document carries the identifiers needed to route it. - [Wholesale buyers and retail shoppers, one catalogue](https://webito.io/en/solutions/b2b-wholesale): Webito runs B2B and B2C on the same catalogue and the same order pipeline. Retail customers see consumer pricing with VAT applied; company accounts sign in and see their assigned price list, quantity break pricing, a quick order pad for repeat purchasing, quote requests for negotiated deals, and net payment terms with pay-by-invoice. You maintain one set of products and one inventory position, and the platform decides what each buyer sees. - [Sell across Europe without a currency surprise at checkout](https://webito.io/en/solutions/multi-currency-cross-border): Webito lets you set prices per currency with your own rounding rules, rather than converting a base price live at checkout and showing buyers an awkward number. Each market gets consistent treatment: the currency you priced in, the VAT rate that applies to the destination, the shipping rates for that zone and the payment methods available there. The result is a checkout that looks intentional in every country you sell into, and figures that reconcile because the price was a decision rather than a calculation. - [Headless architecture, without the headless project](https://webito.io/en/solutions/headless-storefront): Webito separates the commerce backend from the storefront that renders it, which is what makes it headless: but it also ships the storefront, so going headless does not mean commissioning a front-end build first. You start with server-rendered themes controlled by design tokens you edit visually, and if you later want a bespoke front end, you build against the same storefront API the bundled themes use, keeping catalogue, tax, orders and B2B logic on the platform. ## Comparisons - [Webito vs WooCommerce](https://webito.io/en/compare/woocommerce): WooCommerce is genuinely flexible, and that flexibility is paid for in plugins you have to choose, pay for, update and trust. For a European seller, the plugins in question are the ones handling your tax position. - [Webito vs Shopify](https://webito.io/en/compare/shopify): Shopify is a strong retail platform with a US-shaped default. For a European seller with business buyers and structured invoicing obligations, the gaps show up in the same places every time. - [Webito vs AI store builders](https://webito.io/en/compare/ai-builders): Generating a good-looking shop in a minute solves the easy part. What decides whether the business runs is what happens on order 500, in the fourth country, for a buyer who wants an invoice their accounting system can read. ## Legal - [Privacy policy](https://webito.io/en/privacy) - [Terms of service](https://webito.io/en/terms) - [Cookie policy](https://webito.io/en/cookies) - [GDPR](https://webito.io/en/gdpr) - [Imprint](https://webito.io/en/imprint) ## Optional - [Full content as markdown](https://webito.io/llms-full.txt): every marketing page and FAQ answer in one file. - [Sitemap](https://webito.io/sitemap.xml): all indexable URLs across 7 locales.