Webito vs Shopify
Shopify is a strong retail platform with a US-shaped default. For a European seller with business buyers and structured invoicing obligations, the gaps show up in the same places every time.
European compliance as a feature, not an app category
Shopify's app store solves EU VAT, OSS reporting and e-invoicing through third parties, each with its own subscription and its own view of your orders. Webito treats these as core: VAT determined per order line from destination and tax category, the €10,000 threshold tracked per country, structured EN 16931 invoices generated from order data. One system holds the determination and the document, so they cannot disagree.
B2B without moving up a pricing tier
Serious B2B functionality on Shopify is concentrated in its highest plan, which is a large step for a business that simply has wholesale customers alongside retail ones. Webito's wholesale module: company accounts, price lists, quantity breaks, quote requests, net terms: is available on standard B2B plans and runs on the same catalogue, so serving business buyers is a configuration rather than a platform migration.
No share of your revenue
Webito charges a flat monthly subscription and takes no percentage of your sales, and there is no additional platform fee for using a payment provider we did not supply. Your processing costs come from the gateway you choose, priced by them. Gateways are installed as plugins per store, which matters in Europe where the payment methods buyers expect vary by country.
What Shopify still does better
Shopify's ecosystem, app breadth, POS hardware and brand recognition are ahead, and for a purely B2C retail business selling domestically it is a perfectly rational choice. Webito is the better fit when your complexity is European tax, structured invoicing and business buyers rather than the number of marketing integrations available.
Capability | Webito | Shopify |
|---|---|---|
EU VAT determination | Core, destination-based per order line | Third-party app for full determination |
OSS threshold tracking | Running total per destination country | App or external accounting |
EN 16931 e-invoicing | Generated from the order | Third-party app |
B2B wholesale | Standard B2B plans | Highest plan tier |
Revenue share | None | Additional fee unless using their processor |
Payment gateway choice | Any, installed per store as a plugin | Penalised outside their processor |
Storefront customisation | Design tokens, page composer, or own front end via API | Liquid themes plus Hydrogen for headless |
AI agent operation | MCP tools over the admin surface | Limited to app integrations |
Moving from Shopify
What changes, what carries over, and what to check before you switch.
It depends on your volume, but the shape differs: Webito is a flat monthly subscription with no share of sales and no penalty for using your own payment provider. For a business paying platform fees on top of processing fees, and separate subscriptions for tax and invoicing apps, the total is usually the more revealing comparison than the headline plan price.
Webito covers the core wholesale mechanics, company accounts with buyer hierarchies, tiered and customer-specific price lists, quantity breaks, quote requests, net payment terms and pay-by-invoice, on standard B2B plans rather than a top tier. Shopify Plus brings a larger ecosystem and enterprise services; the trade is scope of platform versus depth of ecosystem.
Yes, and without a platform surcharge. Gateways are installed per store from the plugin catalogue, so you can offer the local methods each European market expects and pay only your gateway's own processing fees.
Products, variants, customers and order history come across through the API, and URL structures can be preserved to protect existing rankings. The parts worth planning carefully are historical invoices, tax records and any subscription or app-held data that lives outside Shopify's own export.
Webito is headless by architecture and ships a server-rendered storefront, so you are not choosing between a themed store and a front-end build. Use the included themes with design tokens, or render your own front end against the storefront API while tax, orders and B2B pricing stay on the platform.