Webito lets you set prices per currency with your own rounding rules, rather than converting a base price live at checkout and showing buyers an awkward number. Each market gets consistent treatment: the currency you priced in, the VAT rate that applies to the destination, the shipping rates for that zone and the payment methods available there. The result is a checkout that looks intentional in every country you sell into, and figures that reconcile because the price was a decision rather than a calculation.
Live conversion is not a pricing strategy
Converting a base price at the daily rate produces prices like £41.37 and a margin that moves with the exchange rate. Webito treats each currency as its own price book: you set the number buyers see, apply the rounding convention that market expects, and change it when you decide to: not when the rate does. Where you would rather derive prices, you can, but the rounding stays yours.
The UK is a third country now
Selling from the EU to the UK, or the other way, is no longer an intra-EU supply, and treating it as one produces wrong invoices. Webito determines treatment from the destination rather than assuming a single trading bloc, which matters when Greece and the UK are in the set of first-wave markets and orders move in both directions.
Local expectations, per market
European checkout is not card-only. Buyers expect the methods normal where they are, and abandonment follows when those are missing. Payment gateways are installed per store as plugins, so you can offer the methods that matter in each market without inheriting a fixed processor. Shipping works the same way: zones and rate rules per market, with carrier plugins where live rates are needed.
Multiple storefronts when one is not enough
Sometimes a market needs its own domain, language set and catalogue emphasis rather than a currency switcher. Webito supports several storefronts from one dashboard, each with its own domain, locales and theme, sharing the products and reporting behind them so you are still running one business.
This page explains how the platform behaves. It is not tax advice: your registrations, filings and thresholds remain your responsibility, and your accountant should confirm your specific position.