Webito runs B2B and B2C on the same catalogue and the same order pipeline. Retail customers see consumer pricing with VAT applied; company accounts sign in and see their assigned price list, quantity break pricing, a quick order pad for repeat purchasing, quote requests for negotiated deals, and net payment terms with pay-by-invoice. You maintain one set of products and one inventory position, and the platform decides what each buyer sees.
Company accounts with multiple contacts, permissions and buyer hierarchies
Tiered and customer-specific price lists layered over one catalogue
Quantity break pricing configured per product variant
Quick order pad for repeat and bulk purchasing by SKU
Quote requests with negotiation history and one-click conversion to order
Net payment terms, pay-by-invoice, credit notes and statements
The common approach is a second store for wholesale, or a plugin that hides prices behind a login. Both split your catalogue: stock drifts between the two, a product edit has to be made twice, and reporting stops adding up. Webito treats buyer type as an attribute of the customer rather than a reason to duplicate the store, so one product change lands everywhere and inventory stays a single number.
Wholesale pricing is rarely a flat percentage. Webito layers price lists over the base catalogue: a tier for distributors, another for retailers, a specific list for the account you negotiated separately: plus quantity break pricing set per variant. The most specific rule that applies to the signed-in buyer wins, which is how your sales team already thinks about it.
A business customer is not one email address. Company accounts carry multiple contacts with their own permissions, a billing identity separate from the person placing the order, VAT registration details used for reverse-charge determination, and the electronic addresses needed to route structured invoices. Buyer hierarchies let a parent company see what its branches order.
Some orders start as a question. Quote requests let a buyer assemble a basket and ask for a price; your team responds, the negotiation history stays attached, and an accepted quote converts into an order without retyping. Net payment terms and pay-by-invoice mean the order can ship before the money arrives, with credit notes and statements to keep the ledger honest.
This page explains how the platform behaves. It is not tax advice: your registrations, filings and thresholds remain your responsibility, and your accountant should confirm your specific position.
Your store, live and selling in minutes
Add your products, configure your catalog, and launch a sophisticated storefront. Webito bypasses the fragmented plugin ecosystem by delivering a completely cohesive commerce infrastructure—combining advanced inventory tracking, tax-compliant checkout pipelines, and deeply integrated regional shipping configurations—all operational from day one.
Every order, every payment method, one pipeline
Track the entire lifecycle of a transaction from the initial customer checkout through to final fulfillment and invoicing. Webito provides a singular, authoritative pipeline that governs payment capture, warehouse dispatch, electronic invoicing, and structured refund processing without data fragmentation.
A store that looks like your brand, not a template
Control your brand's aesthetic presentation through a cohesive design-token architecture rather than relying on unstructured, fragile drag-and-drop mechanics. By configuring core visual parameters centrally, you ensure rigorous design consistency across every single page.
Accept every payment method your customers expect
Process transactions through a unified checkout pipeline that natively accommodates both immediate B2C card payments and complex B2B deferred invoicing. Gateway integrations operate as deeply embedded plugins, ensuring absolute tax and accounting consistency.
Built to rank | SEO built into every page
Attain maximum organic search visibility natively, circumventing the need for unstable third-party SEO plugins. Every storefront URL is strictly server-rendered, injecting precise metadata and Schema.org structured data directly into the initial HTML response.
EU VAT compliance, decided inside the order
Destination rates, tax categories, reverse charge and VAT number validation | resolved when the order is placed, not reconciled afterwards.
Know exactly where you stand against the €10,000 threshold
A running total of your cross-border consumer sales, broken down by destination, so the OSS threshold never arrives as a surprise.
Structured e-invoices, not PDFs with an invoice number
EN 16931 semantics and Peppol BIS Billing 3.0 output generated from the order, with the routing identifiers your buyers' systems need.
Sell across Europe without a currency surprise at checkout
Deliberate prices per currency, destination-aware tax and shipping, and the local payment methods European buyers expect.
Headless architecture, without the headless project
A fast storefront you can restyle visually today, and an API to replace it with your own front end the day that becomes worth doing.
Yes: that is the intended setup, not a workaround. One catalogue and one inventory position serve both audiences. What a visitor sees depends on whether they are a guest, a retail customer or a signed-in company account, and the platform resolves pricing and tax treatment accordingly.
Through price lists assigned to companies or customer groups, and quantity break tiers set per product variant. Lists layer over the base catalogue, so you define the exception rather than restating every price, and the most specific applicable rule wins for the signed-in buyer.
Where the rules allow it. A business buyer in another EU member state whose VAT number validates against VIES is treated as an intra-community supply under reverse charge, with zero VAT and the correct invoice annotation. Domestic business buyers are charged domestic VAT as normal: buyer status alone does not remove VAT.
Yes. Company accounts can be given net payment terms and pay-by-invoice, so the order proceeds without an upfront card payment. The resulting invoice is a structured document like any other, and credit notes handle returns and corrections against it.